Key to achieving 30% increase in sales
Return Q
Dable is capable of bringing high-conversion performance for campaigns targeted towards seniors
We could easily make use of our content-type landing page as our ad was displayed on the Recommended Article section. Moreover, the quality of our lead was very high which was helpful in increasing sales. This also opened a new opportunity for us to expand our marketing reach to native ads from a traditional one such as home shopping and newspapers.
Kim Chan-ho | Marketing Headquarters, Onenessbio
Challenge
Getting conversions from senior target
As Return Q's primary target are those in their 40s and 50s, the brand had to deliver the message in a most natural way by using a content-type ad format. As their landing page was an article-type page aiming to collect leads, there was a greater need for native ads displayed on the Recommended Articles section.
Solution
Step-by-step optimization based on A/B tests
Since the ad was displayed on the Recommended Articles section, the main content included all the advantages of Return Q to engage more potential customers. More than 3 creatives were running for continuous A/B testing to find the best-performing creative. We also added our tracking scripts within the landing page to see which media sites showed low conversion performance, and excluded them for efficient campaign management.
Results
Reduced cost per conversion and increased sales
Return Q's cost per conversion (lead collection, CPA) decreased by 20% compared to existing ads, and its sales has increased by 30% compared to past.
20%
CPA decreased by 20%
30%
Sales has increased by 30%