The Effectiveness of Dable's Content Recommendation Widget on Media A
News, Traffic Increment
Challenge
High Bounce Rate
Media A, a renowned Malaysian tabloid news site started using Dable's personalized content recommendation widget in March 2021.
Prior to using Dable's personalized recommendation widget, Media A's average weekly PV/UV was 1.6 which indicates that readers would only consume an average of 1.6 articles before bouncing off.
Solution
Increasing readers' dwell time by integrating Dable Personalized Recommendation
Dable’s Content Recommendation Solution in the form of a 3x3 grid widget on PC, and a 1x9 Grid on Mobile with big thumbnails served personalized and accurate content to Media A readers.
Results
Increased in traffic
After adopting the Dable widget, the average PV/UV increased to 2.09 in just 3 weeks.
This increase can be attributed to Dable's superior recommendation technology that uses
NLP and Machine Learning to deliver personalized article recommendations.
31%
PV/UV increased
240k
Additional Pageviews increment every week
23%
Traffic generated from
Dable’s recommendation solution
As soon as the widget was activated, it surpassed popular channels, and within 2 weeks, Dable became the second-highest traffic generator of Media A.