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The Effectiveness of Dable's Content Recommendation Widget on Media A
News, Traffic Increment
Challenge
High Bounce Rate
Media A, a renowned Malaysian tabloid news site started using Dable's personalized content recommendation widget in March 2021. 
Prior to using Dable's personalized recommendation widget, Media A's average weekly PV/UV was 1.6 which indicates that readers would only consume an average of 1.6 articles before bouncing off. 
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Solution
Increasing readers' dwell time by integrating Dable Personalized Recommendation
Dable’s Content Recommendation Solution in the form of a 3x3 grid widget on PC, and a 1x9 Grid on Mobile with big thumbnails served personalized and accurate content to Media A readers.
Results
Increased in traffic
After adopting the Dable widget, the average PV/UV increased to 2.09 in just 3 weeks. 
This increase can be attributed to Dable's superior recommendation technology that uses 
NLP and Machine Learning to deliver personalized article recommendations.
31%
PV/UV increased
240k
Additional Pageviews increment every week
23%
Traffic generated from 
Dable’s recommendation solution
As soon as the widget was activated, it surpassed popular channels, and within 2 weeks, Dable became the second-highest traffic generator of Media A.
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