Targeting B2B Customers with Content
Talent Bank
We believe native advertising platforms, like Dable, will get more attention in the future
Talentbank's main customers are CEOs. When we showed our ads alongside the newspaper articles they read, we were able to send a message that this is not just an ordinary ad, rather, it is an offer that is beneficial and helpful to them.
B2B industry tends to have narrow targeting scope and therefore, it is not easy to get high results just by using targeting options. However, Dable showed us their network and user discovery feature which enabled us to explain our core services to potential customers more effectively. We are satisfied with the positive results.
Shin Seungmyeong | Business Planning Team, Talent Bank
Challenge
Targeting CEOs
Talentbank is a talent-matching platform that connects top-class experts with companies. They match senior experts with thorough knowledge and experience to companies that are in need of such expertise to perform projects in a given period of time. Since this service is focused on business customers - CEOs in particular - it was not easy to find and target potential customers. Another challenge was to attract target's click while earning conversion.
Solution
Using relevant keywords
We used keywords that were highly relevant with potential customers (ex. CEO, talent matching, etc.) and included them in the content so that the content itself could work as a targeting method. After that, we set our informative Naver post as the landing page and selected media most used by target audiences to gain more conversions.
Results
Increased sign-ups
After implementing Dable's solutions, the number of sign-ups has increased by 80%.
Ads are showing 20% lower CPA compared to the existing ad channels.
80%
The number of sign-ups has increased by 80%