How to Collect DB from Only Users Who Are Interested in Marriage
Soohyun
Dable provides a native ad platform optimized for securing potential customers
I believe Dable provides the best native ad platform where you can reach your goal more easily. You have a wide range of choices for media and can set your own gender or location target.
Jung Woo-Jung | Marketing Team, SOOHYUN
Challenge
Collect DB
from users who are interested in marriage
SOOHYUN is one of the famous marriage consulting agency in Korea. While running banner ads for its advertisement, SOOHYUN felt typical marketing channels were not enough to draw people’s attention, as marriage service business requires high involvement.
In seeking new marketing tactics SOOHYUN came across Dable, whom they decided to partner with to obtain DB from potential customers.
Solution
Change the way of exposing content
SOOHYUN ran article-type ads for PC users. Ads were shown randomly without considering the audience, so SOOHYUN decided that they need more precise targeting. As a result, it made personality test-type ads for specific targets on PC and mobile. Many of the ads were organized into different campaigns considering the day of the week, time of the day and media. All campaigns were exposed to specific targets by using Dable’s personalized recommendation logic.
Results
Higher CTR, lower CPC
SOOHYUN’s campaign showed higher CTR and lower CPC compared to existing banner ads
while obtaining DB from specific targets.
20%
20% higher CTR Compared to Banner Ads
30%
30% Lower CPC