A Unique Technology Used To Boost Purchase Conversion
Naning9
Dable’s unique Personalized Recommendation logic helped reduce bounce rates and encourage purchase.
" When customers enter a shopping website, most of them leave the site after browsing without purchasing products. However, with Dable’s Personalized Recommendation logic we could reduce the bounce rate and induce purchase. Marketing in nowadays is transforming itself to newer ways to match the customers’ interest, rather than simply exposing the product. In this sense, Dable’s Personalized Recommendation Technology is an essential tool. "
Ryu Ji-woon|Marketing Department, Naning9
Challenge
Maximize purchase conversion and sales
NANING9 is the no. 1 online shopping mall for women’s apparel in Korea. Since its launch in 2006, it has showcased stylish apparels targeting women in wide range of ages from teenagers to women in their 40s. To maximize its online purchase and sales, NANING9 seeked Dable’s help. Dable planned to achieve this goal by introducing a recommendation logic that suggests the most suitable product to customers throughout their purchase path.
Solution
Expose products based on data
From browsing to making purchasing decisions, we exposed product suggestions that matched with customer’s personal interest in every purchasing path. Personalized suggestions were exposed in search pages or at the bottom of product detail pages. For this, data-based product recommendation logic was used. With this logic we could recommend products that had high potential to be purchased, rather than just showing popular items.
Results
Increased sales and duration time
Overall sales have increased, while Dable’s recommendation widget accounted for 5 percent of the sales.
Website duration time has also increased.
5%
Dable's Widget Accounts for 5% of Total Sales