Targeting Beauty Lovers of 40s And 50s
Kohonjin
Dable’s wide coverage of inventory was very attractive.
" Running ads through a whole new marketing channel was a big challenge for us. Fortunately, we could gain success in DB collection with the help of Dable’s precise targeting and personalized recommendation technology. We realized once again that Dable is an effective platform for multi-channel marketing. "
Marketer | KOHONJIN
Challenge
Secure potential customers
and induce purchase
KOHONJIN introduces functional cosmetics in its main line up. Most of the advertising is made through media banner ads, and inventories that cannot be covered by the existing media are handled by Dable.
Considering the fact that cosmetics are sold on face-to-face basis, KOHONJIN focused on finding potential customers. With precise targeting technology, KOHONJIN planned a campaign that aims to collect DB from potential customers and induce purchase.
Solution
Run ads on certain media
KOHONJIN noticed that Dable provided a wide range of choices for media and gender targeting. It first focused on creating contents that might interest women in their 40s to 50s. After that, it selected the media where the target group visit the most. Contents were then intensively exposed to that media.
Results
Reasonable cost per conversion and higher efficiency
CPC decreased by 10 percent compared to existing banner ads.
Cost per conversion remained around 10,000 KRW, showing high efficiency compared to other channels.
10%
10% Lower CPC Compared to Banner Ads