How to enhance brand awareness and purchase rate all together
GVG
Dable is a channel that enables a successful full-funnel marketing, from brand recognition to purchase conversion.
GVG Store is a brand with a clear concept. Therefore, rather than simply exposing advertisements and driving conversions, we wanted to grow by recognizing of the brand concept of the GVG store in the local country. If you want to advertise in Asian countries, I highly recommend Dable.
Director Yoo Seung-han | Planbcommerce
Challenge
Creating brand awareness
in Asian countries
Our goal was to enhance brand awareness and increase the sales rate of GVG Store in relevant countries by establishing the brand concept “Korea MZ Fashion Platform that directly delivers Korean brand products” in Asian countries. Dable is currently in partnership with leading media companies located in Taiwan, Indonesia, Malaysia, Vietnam, and has been expanding into countries such as Hong Kong and Thailand, we decided that it fits well with GVG Store’s advertising goals.
Solution
Drawing the interests of potential customers via interest and fashion-related content targeting
As K-POP has become tremendously popular in Southeast Asia, we have organized the style and fashion trends of well-known idol group members into an advertisement content, which attracted interests of potential customers. Interest targeting which allows ads to prioritize ads tailored to the interests of potential customers, has been a great tool for discovering potential customers. By using keywords such as koreafashion and kpopfashion, advertisements were automatically exposed to target groups who are likely to be interested in GVG contents. In order to increase advertising efficiency, we operated advertisements in a way that excludes media companies that do not fit the advertising target based on fashion, shopping, and media related to Korean celebrities, alongside sites people in their 20-30s would most access.
Results
Enhanced brand awareness and purchase rate
We were able to reach over 50 million potential customers in Asian countries and saw a 30% increase in brand awareness after using Dable.
After running Dable Native ads, the purchase rate has increased by 2.5 times compared to before.
30%
Brand awareness increased by 30%
2.5x
Purchase increased by 2.5 times