Attract Customer's Interest by Showing Informative Content
AZ Financial Service
We could obtain high quality leads as Dable targets customers with purchasing power
(aged 25-44)
We were also free from Brand Safety issues as our ads were served alongside the media's native content, which look more organized than banner ads.
Kim Jinse │ Marketing Team, AZ Financial Service
Challenge
Find new cutomers
interested in insurance
AZ Financial Service is an insurance agency providing integrated insurance solutions. AZ showed high growth every year, and needed to generate more leads to maintain this high growth. AZ's goal was to find new customers while maintaining its CPA at a reasonable level, and Dable seemed to be their perfect fit as it had high quality traffic and relevant target audience.
Solution
Show informative content
AZ filled their landing page with helpful information. They presented their services in a Q&A style, and selected their service categories based on the main target audiences in Dable. AZ also made an effort in the way they delivered the message as insurance can be difficult to understand.
Results
Lowered acquisition cost
AZ's Cost per Acquisition (CPA) after implementing Dable's solutions was less than half of its average CPA.
As a result, AZ's total CPA has decreased by 13%.
13%
AZ's total CPA has decreased by 13%