Thethao247.vn achieves 15% higher CTR with Dable’s Hands-on A/B Test Optimizations
Sports, Traffic Increment
Challenge
Overcomes User Experience Disruptions
Prior of using Dable, Thethao247 has been using several different widgets from different 3rd parties which overflowed the site UI and led to disruption of user experience and page load latency.
Solution
Dable's A/B Test Optimization
To find the best widget that suitable with Thethao247 readers’ preference, Dable ran several A/B tests in the website from different elements such as widget type, location, and algorithms.
This hands-on A/B test optimization by Dable’s local representative with real-time report enabled Thethao247 to offer its readers a user friendly feed experience with a personalized look and feel.
Results
Higher Traffic and Personalized User Experience
In comparison of the early stage performance of using Dable recommendation service in the middle of April, Thethao246 achieved 15% higher vCTR at the end of 2021.
After integrating the Dable widget and several A/B test, the average PV/UV increased by 12% to 2.22. This increase can be attributed to Dable's dynamic recommendation that uses NLP and Machine Learning to deliver personalized article recommendations which enriches the user experience and website UI. In addition to that, Dable’s recommendation also managed to generated 23% more traffic which has support a lot for them during the football seasons at the time.
15%
vCTR increased
12%
Higher PV/UV
23%
More traffic generated from Dable’s recommendation
solution
“I’m impressed with the recommendation algorithm of Dable that helps our website improves the time on site, page views, reduce bounce rate. Dable also has a supportive and enthusiastic staff who propose multiple solutions to optimize performance for each publisher.”
-Thethao247 representatives