Suara.com Significantly Boost Its Total Digital Revenue with
Dable's Content Recommendation and Google Ad Manager Integrations
News, Revenue Increase
Suara.com is an Indonesian news portal under Arkadia Group that provides the most up-to-date information - from political and business news to citizen journalism - the media aimed to serve diverse content will enlighten and inspire readers
Challenge
Lower revenue
Difficulties in monetization due to the COVID-19 situations.
Solutions
Serve more Dable Native Ads through Google Ad Manager
On top of the additional traffic that we drives from our recommendation widget that has been initially implemented, Suara.com added another Ad slots through Google Ad Manager slot to deliver more demand to its users.
Dable’s ‘In-Article’ Native Solution contributes
an additional 30% digital revenue for Suara.com.
The value of Dable's revenue contribution this year
increased 270% compared to the previous year.
Results
Revenue increase
Dable Content Recommendations generates more revenue that helps Suara.com grows its traffic & revenue. By adding additional slot via Google Ad Manager, Suara ad-revenue has increased significantly for the last 6 months compared to the last year performance
+270% YoY
Ad Revenue Increased
“Dable content recommendations solution is the best engine to generates fresh content and also personalize content based on user preference and interests."
- Bram Bravo, Head of Programmatic Arkadia Group