Siamdara.com Grows Recommendation vCTR and Traffic with Dable
News, Traffic Increment
Siamdara is Thailand famous entertainment website which is a subsidiary of Siam Sport Syndicate Group
Challenge
To drive user engagement
Siamdara is aiming to generate higher number of clicks and vCTR of their article recommendation section.
Solutions
Understand the importance of personalization, customization, and data
Dable provided a personalized recommendation in various algorithm solution with fully 100% widget customization based on UI of Siamdara website to achieve the client's goals. Campaign was optimized on the basis of monthly reports from the Dable dashboard analysis.
After adopting the Dable widget, siamdara.com traffic which generated by Dable’s recommendation solution has increased by 12% together with reco vCTR 18%
Results
A consistent increase in vCTR
With Dable news, Siamdara constantly achieved an uplift in vCTR of at least 18% monthly for the last 8 months.
+18%
Reco vCTR increased
"We mostly need premium personalized solution to increase website performance, while Dable can help increase vCTR and traffic generate for our website."
- Pattarawadee, Ad Operations Manager of Siam Sport Digital Media