Dable Helps SBS News - One of The Korean Publishers with
The Highest Recommendation CTR - Boosts Its Mobile Traffic by 12%
Traffic Increment
SBS News (news.sbs.co.kr) is one of the leading South Korean medias which becomes the center of Korean news. It provides quality & real-time news in various fields such as politics, economy, society, sports, entertainment, international, life, and culture.
Challenge
High recommendation performance through clean UI
SBS News aimed to focus on recommendation quality & performance while also boost its AD performance higher without affecting its recommendation CTR performance. Since they don’t have many inventories on their mobile site, they would like to have a non-disruptive clean-look UI.
Solution
Continuous in-depth optimizations
To find the best widget that suitable with SBS News readers’ preference, Dable ran several A/B tests in the website from different elements such as widget type, location, and algorithms.
During this long-term 3 years strong relationship, A/B test optimization by Dable’s local representative with a constant report monitoring enabled SBS News to offer its readers a user friendly feed experience with a clean & sophisticated look.
Results
Outstanding performance in all aspects
SBS partnership with Dable in 3 years enables them to grow their media website with all around outstanding performance in CTR, RPM, AD revenue, and additional Pageviews.
198%
Higher CTR in comparison to
Average recommendation CTR
12%
Traffic generated to website
"Dable’s various algorithms, the flexibility in customized widgets and A/B test services helped us increased our traffic performance by recommended contents. As a result, we were able to improve not only the Ad revenue but also our competitiveness in the market."
- Eun Mi Park, SBS Digital News Lab