OLM Doubles Its Users Engagement with
Dable Recommendations Widget
Education, Traffic Increment
OLM.vn is one of the top educational website in Vietnam which has other sister site such as Hoc24.vn.
Challenge
To increase user dwell time
Since our first trial with hoc24, OLM.VN have entrusted Dable to implement Dable’s widgets throughout their site to increased their user dwell time in accessing their articles.
Solutions
Various recommendation algorithms with customizable widget
For OLM.vn who didn’t use any personalized recommendation initially, Dable serves Content Recommendation Solution in the form of a 4x2 grid widget on PC, and 3x4 Grid on Mobile with personalized and related algorithms to OLM.vn readers.
Results
Comprehensive increase
After using Dable widget in a month, OLM face a overall Increment in their websites performance based on CTR, RPM, ad revenue, as well as additional PV. Before working with Dable, OLM bounce rate was over 40% and it decreased to 38% in one month.
The page per session dramatically increase by 72% to 7.54, which means users view more than 7 pages during one session. The number of session per user also increased significantly to 2.55, and it indicates that users return to OLM 18.98% more frequently than before.
+1.69%
Avg. Session Duration Increased
-8.07%
Bounce Rate decreased
+18.98%
Session per User
+72%
Page per Session
"Dable’s idea about recommendation widget is very creative in combining recommendation with advertising on 1 widget.
This lead to a seamless user experience and targeting the right audience when advertising."
- Mr. Ha Duc Tho, Founder of OLM.vn