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A Whole New Way to
Advertise Your Company Blog
Kixx
Native ad platform is
a must for public relations.
" You cannot expect the contents to spread by itself by just simply uploading contents and distributing press releases. With Dable, we could expose our contents to about 1,200 media. Native ad platform has now become a must for public relations. "

Lee Sang-geun  |  Marketing Strategy Team, Kixx
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Challenge
Increase awareness
of the official blog 
To communicate with customers and build trust, Kixx Engine Oil is running an official blog, along with various social media. We introduce specific types of articles such as knowledge of engine oils and how-to’s for vehicle maintenance in the blog, so we focused on increasing awareness of these contents to those who were interested in automobiles and engine oils.
Solution
Optimize with A/B Testing
Kixx used Interest Targeting, which ensures your ad to reach customers who are highly relevant to the ad content. 
In terms of contents, Kixx added two sets of creatives and ad copies to conduct A/B Testing.
By doing so Kixx could expose its ad to targets whose interest highly align with Kixx’s content.
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Results
Higher click-throughs and
new visitors increase
Click-through rate has increased by 20 percent compared to existing banner ad while CPC cost decreased by 30 percent.
Number of new visitors has increased 1.5 times.
%

CTR Increased by 20% compared to the banners

15X
No. of New Visitors Increased 1.5 Times